AMICS Talk to us
AMICS
MTDR

AMICS × MTDR · SINGAPORE × LOS ANGELES

Same data. More revenue.

Foundry enables you to make more from the data, clients, and reach that you already pay for - with world class expertise.

Talk to us now See how

SELECTED TEAM EXPERIENCE

United Talent Agency Mars Purecare Vanity Makeup 3BLACKDOT Harley-Davidson Samsonite Macklowe Gallery SkinLab Upgrade Labs JDS Swim Sips by
01 FOUNDRY OFFER MENU

Make more money with the demand/data you already pay for.

Without new channels, overhead or prospects.

Choose the underused asset closest to your situation. The discovery call determines the actual constraint, intervention and economics.
STARTS AT$3KPROJECT / MONTHLY

EXISTING TRAFFIC

Convert more existing demand

Make the same traffic, audience and ad spend produce more revenue.
BEST FIT

Ecommerce, subscriptions, ticketed events and creator brands with meaningful traffic or paid acquisition.

USE WHEN

CAC climbs, conversion or AOV stalls, or the offer, storefront and lifecycle pull in different directions.

MAY INVOLVE
  • Offer & merchandising
  • Shopify / CRO
  • Creative testing
  • Paid media
  • Lifecycle
  • Measurement
Vanity Makeup

SELECTED PROOF≈$150K → $1.2MAnnual revenue in 12 months.

This sounds like us
USD · NOT PRESET PACKAGES

The figures above are starting points. Discovery identifies the constraint and scopes only what is required.

Tell us what you already have—and what it should be producing.
≈$150K→$1.2M

DTC annual revenue

50K+

Contacts recovered

50+

Retail locations unified

15–20h→≈1h

Weekly reporting

25+

Production integrations

25+

Concurrent accounts

03 · EXPERTISE

Case studies

Seventeen selected deep dives from co-founder Andrew Wang. Open the complete 39-point operating record.
CENTILLION Centillion Data

IDENTITY INFRASTRUCTURE

50M+ records became one addressable identity graph

Fifteen-plus sources connected through ingestion, tracking, resolution and activation infrastructure. 50M+
Bullseye Event Group

PAID ACQUISITION

An unprofitable channel became a ticket-sales engine

CRM audiences, NFL-market geography and event-specific campaigns replaced generic targeting. 0-$$$
Vanity Makeup

COMMERCE GROWTH

Approximately $150K to $1.2M annual revenue

Acquisition, storefront conversion and retention operated as one growth system. ≈8×
Purecare

CUSTOMER RECOVERY

50,000+ customers brought back into reach

Disconnected support contacts became usable lifecycle and media audiences. 50K+
Credo Beauty

RETAIL INTELLIGENCE

50+ locations brought into one operating view

Store, region, product and time performance without manual reconciliation. ≈1h
Mars

MEASUREMENT ARCHITECTURE

Seven systems became one commercial view

Acquisition, ecommerce and subscription performance in a shared model. 7→1
United Talent Agency

SALES SOFTWARE

Static proposals became sales intelligence

Proposal assembly, distribution and engagement signals in one workflow. LIVE
United Talent Agency

OPERATING SOFTWARE

Touring operations rebuilt around route data

Contract, geography and planning logic moved into a maintainable system. MODULAR
MTDR

DELIVERY SYSTEM

Solo consultancy to a 13-person delivery engine

Governance, specialist capacity and quality control built to carry simultaneous commerce work. 25+
MTDR

DATA INFRASTRUCTURE

25+ integrations, one reusable data layer

Commerce, CRM and advertising sources normalized instead of rebuilt from scratch each time. 25+
The Shipyard

AUTOMATION AT SCALE

8,000+ legacy tags converted

Automation and portfolio-wide QA standardised GA4 structures across 50+ properties. 3,000+ HRS
United Talent Agency

TECHNICAL UNBLOCK

A blocked integration solved in roughly two weeks

NetSuite and GraphQL delivery moved after another team had remained blocked for four-plus weeks. ≥2×
The Shipyard

ANALYTICS-LED GROWTH

Analytics contributed to $2M+ in annual account wins

Technical strategy and live automation proof supported more than 15 competitive pitches. $2M+
Mars

RETENTION + CLTV

Customer records became retention and CLTV decisions

Cohorts surfaced loyalists, promotion-dependent buyers, at-risk subscribers and win-back audiences. 100K+
The Shipyard

MEASUREMENT RESILIENCE

Critical failures got a sub-24-hour restoration path

Severity levels, monitoring and rollback protected continuity across a reported $100M+ media portfolio. <24H
MTDR

CLIENT EXPANSION

25+ relationships managed through a QBR expansion engine

KPI-led roadmaps supported long-tenure relationships and multiple six-figure annual agreements. 18+ MO
MTDR

OPERATING LEVERAGE

Portfolio capacity grew from 12–15 to 25+ accounts

One control layer aligned client PM tools, ownership, QA and reviews without added PM headcount. 12–15→25+
The full operating record

FULL PROOF LEDGER

39 proof points.

Growth, customer data, software, analytics, operations and enterprise delivery. OPEN LEDGER ↗

1 of 17 featured

Pricing

Indicative planning ranges, not fixed packages. Final pricing follows discovery and reflects the objective, complexity, duration, access, integrations, governance and delivery risk.

SELECT AN ENGAGEMENT LEVEL · USDScopes between these bands are quoted individually.

STANDALONE STARTING POINTS · USD

Four contained ways to start.

Shopify web store development

STARTING FROM$3KTYPICAL $3–5K · PER PROJECT

A focused foundational store. Custom features, integrations and migrations are scoped separately.

Email marketing

STARTING FROM$2KTYPICAL $2–3K · PER MONTH

Roughly two weekly campaigns, including strategy, design and activation.

Facebook and Google Ads

STARTING FROM$3KTYPICAL $3–5K · PER MONTH

Ongoing campaign management based on spend and complexity. Media spend is separate.

App development

STARTING FROM$5KTYPICAL $5–10K · PER PROJECT

A focused application priced against the feature list, complexity and estimated build time.

INTEGRATED BUILD OPTIONS · USD

One objective carried across the disciplines it actually touches.

Commerce profit system

STARTING FROM$30KTYPICAL $30–60K · PER ENGAGEMENT

Acquisition, storefront, lifecycle and measurement aligned around one profit objective.

Customer revenue system

STARTING FROM$30KTYPICAL $30–60K · PER ENGAGEMENT

CRM, support, segmentation and customer economics joined into one activation layer.

Commercial data layer

STARTING FROM$30KTYPICAL $30–60K · PER ENGAGEMENT

Commerce, media and customer data unified for reporting, allocation and action.

Margin automation build

STARTING FROM$30KTYPICAL $30–60K · PER ENGAGEMENT

Recurring reporting, reconciliation and operating bottlenecks replaced with durable workflows.

FLAGSHIP MANDATES · USD

Senior-led systems built around the whole commercial problem.

Enterprise revenue mandate

STARTING FROM$100KEND-TO-END · SENIOR-LED

A commercial operating system spanning acquisition, conversion, retention, data and delivery.

Multi-market commerce expansion

STARTING FROM$100KEND-TO-END · SENIOR-LED

Market entry, storefronts, lifecycle, fulfilment handoffs, reporting and rollout.

Customer intelligence platform

STARTING FROM$100KEND-TO-END · SENIOR-LED

Identity, events, activation, customer value and governance across a complex data estate.

Purpose-built operating platform

STARTING FROM$100KEND-TO-END · SENIOR-LED

A custom application, integration and control layer with rollout and operating governance.

THE DEMAND IS ALREADY THERE

Ready to make more profit from the demand you already paid for?

Bring us the numbers, the systems and the objective. We’ll look for where profit is being left behind and whether there is a credible way to capture it.
Talk to us now LUCAS@AMICSGROUP.COM
Vanity Makeup

COMMERCE GROWTH

From audience attention to a repeatable growth system.

Constraint

The brand had attention, but acquisition, storefront conversion and retention were not working as one commercial system.

Built

Paid acquisition, Shopify funnel improvements, lifecycle flows, creative testing and cohort measurement were operated together.

Outcome

Annual revenue grew from approximately $150,000 to $1.2 million over twelve months.

THE FULL OPERATING RECORD

39 proof points.

Andrew Wang's client work, MTDR operating engine, embedded leadership and independent builds—organised by where the proof came from.

Selected work led or delivered by Andrew Wang across MTDR, embedded leadership and independent builds. Figures are based on supplied project records and are not independently audited. Company names and marks identify the organisations involved and do not imply endorsement.
OPERATING PROOF

Constraint

Andrew's move

What changed

COMMERCIAL SCALE

EVIDENCE

1 / 39
Purecare

CUSTOMER RECOVERY

Customers captured in support became reachable again.

Constraint

Customer contacts captured in Gorgias were not reaching Klaviyo, paid audiences or ongoing lifecycle campaigns.

Built

The historical dataset was extracted, cleaned and deduplicated, then live Gorgias-to-Klaviyo capture was connected to media activation.

Outcome

More than 50,000 previously disconnected contacts became reachable, while the live integration stopped new contacts from leaking.
Credo Beauty

RETAIL INTELLIGENCE

Fifty-plus retail locations became one operating view.

Constraint

Standard Shopify reporting did not provide the store-level POS visibility needed, leaving performance to manual reconciliation.

Built

A Python and Shopify API pipeline normalized transaction and location data into a live view across store, region, product and time.

Outcome

Weekly location reporting moved from roughly 15–20 hours of manual work to around one hour.
Mars

MEASUREMENT ARCHITECTURE

Seven disconnected systems became one commercial model.

Constraint

Ecommerce and subscription performance was fragmented across analytics, advertising, lifecycle, commerce and internal databases.

Built

Google Analytics, Meta Ads, Google Ads, Amazon Ads, Listrak, Magento and MySQL were connected through governed data pipelines and attribution logic.

Outcome

Marketing, analytics, finance and leadership could work from one model spanning acquisition through subscription retention.
CENTILLION Centillion Data / Centillion.ai

IDENTITY INFRASTRUCTURE

Fifty million-plus records became one activation-ready identity layer.

Constraint

Large datasets sat across incompatible sources without a common layer connecting devices, individuals, households and behavioural events.

Built

A multi-layer identity architecture, custom event tracking, ingestion APIs, resolution logic and downstream activation pipelines.

Outcome

More than 50 million consumer records across over 15 sources were unified into one addressable system for Centillion Data.
Bullseye Event Group

PAID ACQUISITION

A previously unprofitable channel became a repeatable ticket-sales engine.

Constraint

Years of broad, generic Facebook campaigns had failed to make paid social profitable for premium NFL tailgate events.

Built

Customer data was segmented by purchase history, geography and attendance patterns, then matched to team markets, event creative and dynamic spend.

Outcome

Facebook Ads became profitable for the first time and produced a repeatable market-by-market acquisition playbook. Estimated performance figures have deliberately been omitted.
United Talent Agency

SALES SOFTWARE

Static talent proposals became observable sales intelligence.

Constraint

Agents sent static proposals without knowing who opened them, what drew attention or where prospects disengaged.

Built

A full-stack system joined branded proposal assembly, distribution, engagement tracking and sales-leadership reporting.

Outcome

The sales team gained one proposal workflow and behavioral signals for prioritizing the right follow-up.
United Talent Agency

OPERATING SOFTWARE

Critical touring architecture connected routes, contracts and geography.

Constraint

A legacy touring application had fragmented integrations and could not easily support route analysis or future operating features.

Built

Andrew modernised core architecture around Next.js, centralised API access and connected contract, map and route data; the completing team carried the wider product forward.

Outcome

The contribution unblocked delivery and created a maintainable foundation for route analysis across more than 100 annual touring schedules.
MTDR

DELIVERY SYSTEM

A solo consultancy became a delivery engine for concurrent commerce work.

Constraint

Senior work could not scale while diagnosis, execution and quality decisions remained concentrated in one operator.

Built

A 13-person core team, delivery governance and a network of more than 30 specialists spanning commerce, growth, creative, analytics and integrations.

Outcome

The operation supported more than 25 concurrent ecommerce accounts while retaining the ability to assemble around different client objectives.
MTDR

DATA INFRASTRUCTURE

Reusable integrations replaced repeated manual plumbing.

Constraint

Every new advertising, CRM or commerce source required repeated extraction, cleaning, validation and schema work before it became useful.

Built

An OpenAPI-first framework standardized connectors, scheduling, validation and normalized commerce schemas across more than ten source types.

Outcome

More than 25 integrations could feed a shared analytical layer, with subsequent sources added without rebuilding the underlying plumbing.